Key takeaways
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Have a clear purpose for your blog. Arika successfully showcases her photography portfolio and establishes her expertise of the Zion area. This clear purpose helps her to focus her content and to attract the right audience.
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Be an expert in your field. Arika is an expert in canyoneering and hiking, and her knowledge comes through in her blog posts. She provides detailed guidance on these activities, which is invaluable to her audience.
Got a question?
How can a photography blog convey the emotion behind an image through words, especially to audiences who may not have the same cultural or personal context?
A photography blog can bring out the emotion in an image by telling a story, adding context and focusing on feelings anyone can relate to. Instead of just describing what’s in the photo, it can highlight details that set the mood—like the way light hits a subject’s face or the tension in a fleeting glance. A little backstory or a simple comparison can help people connect, even if they don’t share the same cultural background.
02. Interior design blog: Seasons in Colour
Jenny Kakoudakis’ interior design blog, Seasons in Colour, equips professional designers with educational content—all within a sophisticated, tasteful and user-friendly site. In fact, it earned an Amara Interior Blog Award back in 2016.
The first fold of the site is a full-bleed image of the feature story. The secondary feature appears on a black background, which breaks up the design of the site while calling attention to an article that Jenny is particularly proud of. To monetize the blog, she built a shopping page full of affiliate links.
